Digital Writing

     KEY TAKEAWAYS 

                           You write highly effective content for websites, blogs,                              social media, email campaigns, and other digital platforms.

You understand writing conventions and how genres may differ in digital spaces.

Your content stands out, gets to the point, is easy to read.

You create effective, engaging documents at work.

You study your audiences and write to fit.  

                  

 

 This is a six-week online course with free multi-media learning resources.
Learn at your own pace but try not to rush. Stress can block learning and retention.

Invest in 10 hours of homework per week.
Aim for two hours every other weeknight and two hours on Sat. and Sun. 

 - MWFSS -

*Source: NPJ -: Science of Learning

Digital writing is a unique, valuable skill for anyone working in the business and government sectors. 

 

Validation

Did you know that 96.55% of web pages get zero traffic from Google? - SEO in 2025 is different - How to rank a new website, by Victoria Kurichenko for Medium, March 2025. "And if you’ve ever spent time and effort creating content only to get zero traffic, you know how frustrating that feels," writes Kurichenko, SEO expert and author of How to Hit the Google Front Page.

Research has repeatedly proved that effective web content writing requires a strategic approach including Search Engine Optimization (SEO), audience research, keyword research, competitor analysis, and using trusted sources to gather data and insights. 

These elements help guide readers' eyes toward the most important content, and make it easier to absorb large content. That's why this course was created.

What you will learn

Creating effective and engaging web content must grab your audience’s attention and hold them close. The best way to do this is to help users solve a problem or fulfill a need asap. You need to know who your audience is, how to reach them, and understand their pain points, hopes and desires, then provide them with content that brings them responses that provide a solution.  

In this course, you will learn these key lessons:

  • genre conventions for digital documents common in business and government.
  • best practices in Search Engine Optimization (SEO) to reach your target audiences and Mobile Optimization (cellphone and tablet) so your writing is as effective with small screens as with big screens.
  • how to develop a user-centric strategic approach that solves problems and provides value for users of various forms of digital content.
  • the latest research on user scanning patterns and how to write content that is easy to skim, read and understand.  
  • how to develop a content strategy, rationalize your approach, manage your time, and deliver a first draft by deadline.
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Learning objectives

Learning objectives for this course focus on:

  • Learner performance in completing assignments on time along with readings, quizzes and a final exam all of which require an 80% average.
  • Learner ability to complete key tasks:
    • optimize content for search engines through the use of consistent keyword use.
    • create scannable content with short paragraphs and clear headers.
    • write using a personal and active voice. 
    • structure content with short paragraphs, clear headers and relevant links.
    • steps to develop a content strategy.
  • Completing a web content style guide:
    • company background.
    • brand voice and tone.
    • writing style and grammar guidelines.
    • brand terminology.
    • brand personality.
    • content (web) and editorial (newsletter) style guide.

Free and open resources

Best Practices for Digital Writing

Business Writing for Everyone 

Digital Marketing Strategy

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